Another great water org with a very similar message

Yesterday I posted about not getting paralyzed by the scope of the problems we are facing in the world. Today I got an e-mail and a video from another water org that had a very similar message. I really like what they have to say, just at the end, kick over to Healing Waters website instead of the one that they suggest. :)

Enjoy!

"I've been reading a lot lately about the psychology of enormous problems. About how people will always rush to save one child but disconnect when faced with helping thousands of children. "One death is a tragedy, a million - a statistic," we're told.

Non-profits like ours that are addressing enormous problems (a billion people without clean water) are told to make sure we don't scare people off by communicating how big the whole problem is.

Author Seth Godin recently wrote that the problem with enormity in marketing is that it doesn't work. He said "Enormity should pull at our heartstrings, but it usually shuts us down. Show us too many sick kids, unfair imprisonments or burned bodies, and you won't get a bigger donation, you'll just get averted eyes."

While all this may be true, it just seems rather boring. Visionless. I believe people want to sign up for something bigger than just one. I did.

There's a proverb in the Bible that says, "Where there is no vision, the people perish." People are certainly dying all around us, but could that be because we're terrified to tackle the enormous? Because we don't have the faith to see the entire problem solved?

I can't quite see to a billion people yet, but I'm getting closer.

So in the spirit of solving enormous problems, we want to step it up this September, and serve more people. Then keep going until every single person on the planet has clean and safe drinking water.

We shot a video that explains how we want to do that through the 2009 September campaign. Please watch it, share it and act."